ABSTRACT

Building on the symbiotic sustainability model, this study investigated how offline collaboration networks are related to organizations’ representational networks on social media. We analyzed survey data from disaster risk reduction organizations in North America, Europe, and Asia-Pacific regions, along with these organizations’ representational networks on Facebook (N = 108) and Twitter (N = 96). Results showed that diverse offline collaboration networks are positively related to diverse representational tie building on Facebook via organizations’ sense of mutuality. By contrast, homogeneous offline collaboration networks are positively related to diverse representational tie building on Twitter via mutuality and openness to collaboration. This study contributes to research on interorganizational networks and social media, particularly concerning the offline–online connection in the field of interorganizational communication.

抽象的

在共生可持续性模型的基础上，本研究调查了离线协作网络如何与组织在社交媒体上的代表性网络相关联。我们分析了来自北美，欧洲和亚太地区减灾组织的调查数据，以及这些组织在Facebook（N  = 108）和Twitter（N = 96）。结果表明，通过组织的相互意识，多样化的离线协作网络与在Facebook上建立多样化的代表关系正相关。相比之下，同质的离线协作网络通过协作的互通性和开放性与Twitter上的各种代表关系建立正相关。这项研究为组织间网络和社交媒体的研究做出了贡献，特别是在组织间通信领域中的离线-在线连接方面。