ABSTRACT

Training camps or exchange visits offered to schools and sports clubs in various team sports have attracted considerable attention in terms of their commercial value. The purpose of this study was to construct, develop and validate a Scale of Market Demand (SMD) associated with overseas sports training program. Based on the literature review, four factors were identified that may influence the decision of sports teams to participate in overseas sports training programs. The instrument appeared to be reliable and valid to measure the market demand of sports training tourism.

Highlights

• This study examined the dimensions of market demand for overseas sports training programs and its results have specific relevance to the general marketing of sports training tourism.

• The instrument, Scale of Market Demand (SMD). appeared to be reliable and valid to measure the market demand of sports training tourism.

• The development of this instrument (SMD) can serve as a foundation to understand the concept of sport training tourism and its constructs and composition, which can further be utilized to examine the reasons that cause, channel, and sustain this growing segment of sport business activities.

摘要

在各种团体运动中，为学校和体育俱乐部提供的训练营或交流访问在商业价值方面引起了相当大的关注。这项研究的目的是构建，开发和验证与海外体育训练计划相关的市场需求量表（SMD）。根据文献综述，确定了可能影响运动队参加海外运动训练计划的四个因素。该仪器似乎是可靠和有效的，可以衡量运动训练旅游的市场需求。

强调

• 这项研究检查了海外运动训练计划的市场需求的维度，其结果与运动训练旅游的一般营销特别相关。

• 该工具是市场需求规模（SMD）。衡量运动训练旅游的市场需求似乎是可靠和有效的。

• 该工具（SMD）的开发可以作为基础，以了解体育培训旅游业的概念及其构造和组成，还可以进一步用于研究导致，引导和维持体育业务活动这一不断增长的细分领域的原因。