ABSTRACT

This study aims to investigate and identify green marketing strategies based on entrepreneurship in medicinal herbs in Sistan and Baluchestan Province of Iran. This is an applied and a descriptive-analytical research. The study population comprised 63 experts and active investors in the medicinal herb industry. the results of data analysis shows, preparing necessary grounds for exploiting organic medicinal herbs, contributing to the diversity of natural environments and geographical landscapes, enhancing the proportion of plant elements in regions, constructing natural and vegetation-based tourist resorts, and overcoming lack of necessary infrastructure and weakness of the advertisement are ranked first to fifth.

摘要

这项研究旨在调查和确定伊朗锡斯坦和Bal路支斯坦省基于草药经营的绿色营销策略。这是一项应用性和描述性研究。研究人群包括63位专家和草药产业的活跃投资者。数据分析结果表明，为开发有机药材奠定了必要的基础，促进了自然环境和地理景观的多样性，提高了该地区植物元素的比例，建设了以自然和植被为基础的旅游胜地，并且克服了缺乏必要的条件广告的基础设施和弱点排名第一至第五。