ABSTRACT

When tourists buy souvenirs, their perception of generated value often draws the souvenir supplier’s attention. However, little is known about the reasons that drive tourists’ perceived value. With the aims of filling this gap, we examine the impact of tourist value co-creation, souvenir authenticity, and tourist psychological ownership on tourists’ perceived value. The findings revealed that tourist value co-creation, souvenir authenticity, and tourist psychological ownership have positive effects on tourists’ perceived value using a PLS-SEM model. Moreover, tourist psychological ownership and souvenir authenticity demonstrated a mediating role in the effect of tourist value co-creation on tourists’ perceived value.

摘要

当游客购买纪念品时，他们对创造价值的认识常常会引起纪念品供应商的注意。然而，人们对推动游客感知价值的原因知之甚少。为了填补这一空白，我们研究了游客价值共创，纪念品真实性和游客心理所有权对游客感知价值的影响。研究结果表明，使用PLS-SEM模型，游客价值共创，纪念品真实性和游客心理所有权对游客的感知价值具有积极影响。此外，游客的心理所有权和纪念品的真实性在游客价值共创对游客感知价值的影响中表现出中介作用。