This article sociologically explains the initial phase of Slavoj Žižek's emergence as global public intellectual. Drawing on positioning theory, the article contributes to previous works on Žižek's performativity by focusing on his contextuality. It examines how his intellectual interventions depended on the context in which they were performed, and on the relations to other intellectuals positioned in that context. The article argues that (1) Žižek's first attempt to intervene internationally was in France; (2) this attempt was a failure; and (3) his second attempt in England was a success. It also demonstrates that vouching is paramount to intellectual positioning: while Jacques‐Alain Miller positioned Žižek along practico‐clinical lines in the French context, Ernesto Laclau positioned Žižek along politico‐philosophical lines in the English context. Consequently, the latter positioning facilitated a public resonance that would lead to Žižek's global success.

中文翻译：

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“如果一开始你没有成功”：为什么齐泽克在法国失败，但在英国成功

本文从社会学角度解释了斯拉沃伊·齐泽克作为全球公共知识分子崛起的初始阶段。本文借鉴定位理论，通过关注齐泽克的语境性，为之前关于齐泽克表演性的著作做出了贡献。它考察了他的智力干预如何依赖于它们进行的环境，以及与处于该环境中的其他知识分子的关系。文章认为（1）齐泽克第一次尝试国际干预是在法国；(2) 本次尝试失败；(3) 他在英格兰的第二次尝试取得了成功。它还表明，担保对知识定位至关重要：雅克-阿兰·米勒 (Jacques-Alain Miller) 在法国语境中沿实践临床路线定位齐泽克，埃内斯托·拉克劳 (Ernesto Laclau) 将齐泽克定位在英国语境中的政治哲学路线上。因此，后者的定位促进了公众的共鸣，这将导致齐泽克在全球取得成功。