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Peer-to-peer accommodation: A meta-analysis of factors affecting customer satisfaction and loyalty
International Journal of Tourism Research ( IF 4.1 ) Pub Date : 2020-11-23 , DOI: 10.1002/jtr.2428
Hhye Won Shin 1 , Alei Fan 1 , Xinran Lehto 1
Affiliation  

The current research synthesizes a decade of peer-to-peer accommodation studies published in the hospitality and tourism field, and provides a meta-analytic review of this topic since its emergence. Following the push versus pull motivation framework, this research investigates how the major factors affect customers' satisfaction and their loyalty in the P2P accommodation setting. Utilizing the Comprehensive Meta-Analysis Program (CMA), a quantitative meta-analysis of twenty-four articles published in the hospitality and tourism journals was conducted to determine the effect sizes of the relationships between the push and pull factors, customer satisfaction and loyalty in the peer-to-peer context. The results show that all four push factors have strong positive relationships with satisfaction, whereas the seven pull factors' effect sizes on satisfaction vary. Regarding the relationships with loyalty, both push and pull factors show medium to large effect sizes. In addition, the positive impact of customers' satisfaction on their loyalty in the peer-to-peer accommodation context is confirmed. This is the first meta-analysis effort to provide a collective insight regarding the major factors affecting customer satisfaction and loyalty toward peer-to-peer accommodations. It offers a new perspective of “push and pull factors” for future research. Moreover, this research provides guidelines to the operators and marketers about what the most important factors are for customers in using and selecting peer-to-peer accommodations.

中文翻译:

点对点住宿:影响客户满意度和忠诚度因素的元分析

当前的研究综合了十年来在酒店和旅游领域发表的点对点住宿研究,并提供了自该主题出现以来的元分析回顾。遵循推与拉动机框架,本研究调查了主要因素如何影响 P2P 住宿环境中的客户满意度和忠诚度。利用综合元分析程序 (CMA),对发表在酒店和旅游期刊上的 24 篇文章进行了定量元分析,以确定推动和拉动因素、客户满意度和忠诚度之间关系的影响大小。点对点上下文。结果表明,所有四个推动因素与满意度都具有很强的正相关关系,而七个拉动因素则与满意度呈正相关。对满意度的影响大小各不相同。关于与忠诚度的关系,推动和拉动因素都显示出中到大的影响大小。此外,在点对点住宿环境中,客户满意度对其忠诚度的积极影响得到证实。这是第一次元分析工作,提供关于影响客户满意度和对点对等住宿忠诚度的主要因素的集体见解。它为未来的研究提供了“推拉因素”的新视角。此外,这项研究为运营商和营销商提供了指导方针,说明客户在使用和选择点对点住宿时最重要的因素是什么。在点对点住宿环境中,客户满意度对其忠诚度的积极影响得到证实。这是第一次元分析工作,提供关于影响客户满意度和对点对等住宿忠诚度的主要因素的集体见解。它为未来的研究提供了“推拉因素”的新视角。此外,这项研究为运营商和营销商提供了指导方针,说明客户在使用和选择点对点住宿时最重要的因素是什么。在点对点住宿环境中,客户满意度对其忠诚度的积极影响得到证实。这是第一次元分析工作,提供关于影响客户满意度和对点对等住宿忠诚度的主要因素的集体见解。它为未来的研究提供了“推拉因素”的新视角。此外,这项研究为运营商和营销商提供了指导方针,说明客户在使用和选择点对点住宿时最重要的因素是什么。它为未来的研究提供了“推拉因素”的新视角。此外,这项研究为运营商和营销商提供了指导方针,说明客户在使用和选择点对点住宿时最重要的因素是什么。它为未来的研究提供了“推拉因素”的新视角。此外,这项研究为运营商和营销商提供了指导方针,说明客户在使用和选择点对点住宿时最重要的因素是什么。
更新日期:2020-11-23
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