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Examining the role of country image in the relationship between cuisine image and intention to visit a country
International Journal of Tourism Research ( IF 4.1 ) Pub Date : 2020-11-17 , DOI: 10.1002/jtr.2426
Bulent Aydin 1 , Bayram Zafer Erdogan 2 , Seyhmus Baloglu 3
Affiliation  

The purpose of the study is to investigate the role of a country's image as a mediator between cuisine image and intention to visit a country. Data were collected using online and face-to-face surveys from 445 participants experiencing Turkish cuisine in the United Kingdom. The results show that the general cuisine image affects overall country image positively, whereas it does not directly affect intention to visit. However, general country image plays a mediating role between intention to visit and cuisine image. The findings are limited to those who have experienced Turkish cuisine; therefore, they should be interpreted with caution.

中文翻译:

考察国家形象在美食形象与访问国家意愿之间的关系中的作用

该研究的目的是调查一个国家的形象在美食形象和访问一个国家的意图之间的中介作用。数据是通过在线和面对面调查从 445 名在英国体验土耳其美食的参与者中收集的。结果表明,一般美食形象对整体国家形象有积极影响,而对访问意愿没有直接影响。然而,一般国家形象在访问意向和美食形象之间起中介作用。调查结果仅限于那些体验过土耳其美食的人;因此,应谨慎解释它们。
更新日期:2020-11-17
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