The purpose of this research is to identify the motivations and segmentation of demand in coastal cities. The present study was carried out in Lima, a tourist destination in the Peruvian Pacific Ocean coast. This quantitative study used a sample with 381 valid questionnaires. To analyze data, factor analysis and non-hierarchical K-means segmentation were performed. Results show six motivational factors: “Culture and nature,” “Authentic coastal experience,” “Novelty and social interaction,” “Learning,” “Sun and beach,” and “Nightlife.” The study presents three different segments of visitors: “Passive Tourists,” “Eco-coastal,” and “Multiple motives.”

中文翻译：

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沿海城市需求的动机和细分：秘鲁利马的一项研究

本研究的目的是确定沿海城市需求的动机和细分。本研究在秘鲁太平洋沿岸的旅游目的地利马进行。这项定量研究使用了包含 381 份有效问卷的样本。为了分析数据，进行了因子分析和非分层 K 均值分割。结果显示了六个激励因素：“文化和自然”、“真实的海岸体验”、“新奇和社交互动”、“学习”、“阳光和海滩”和“夜生活”。该研究展示了三个不同的游客群体：“被动游客”、“生态沿海”和“多重动机”。