This paper investigates the potential gap in Tour Operators (TOs) assessments of tourists' preferences for Corporate Social Responsibility (CSR) in tourism. It utilizes discrete choice experiments to assess both tourists and TOs preferences. Results show that TOs understand tourists' average preferences for CSR policies but fail to predict the heterogeneity of preferences. Three market segments were found, with different preferences, socio-economic backgrounds, spending levels, and source regions. The results can help explain the lag of tourism companies in undertaking some of the CSR policies that might be of interest to tourists, and might assist the development of more sustainable tourism.

中文翻译：

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旅行社作为游客对企业社会责任偏好的中介作用

本文调查了旅游经营者 (TO) 评估游客对旅游业企业社会责任 (CSR) 偏好的潜在差距。它利用离散选择实验来评估游客和 TO 的偏好。结果表明，TOs 了解游客对 CSR 政策的平均偏好，但未能预测偏好的异质性。发现了三个细分市场，具有不同的偏好、社会经济背景、消费水平和来源地区。结果可以帮助解释旅游公司在执行一些游客可能感兴趣的企业社会责任政策方面的滞后，并可能有助于发展更可持续的旅游业。