The current studies in the tourism‐environmental domain often take a reductionist approach towards the complex issue of human behaviour that is criticized for its shortcomings. Therefore, to fill this gap, the authors developed and tested a theoretical model drawing on the complexity theory with emerging concepts, that is, dualistic‐passion paradigm, and mindfulness notion to predict the potential source of pro‐environmental behaviour. Following Fuzzy set qualitative comparative analysis (fsQCA) of a sample from visitors to marine turtles in Cyprus, the study found seven unique causal recipes that lead to a high level of pro‐environmental behaviour. Implications and guidelines for further research are discussed.

中文翻译：

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热情奔放的绿海龟之旅-揭示游客绿色行为的复杂性

当前在旅游-环境领域的研究通常采用还原论方法来应对人类行为的复杂问题，该问题因其缺点而受到批评。因此，为了填补这一空白，作者开发了基于复杂性理论的理论模型并对其进行了测试，并提出了新兴概念，即二元激情范式和正念概念，以预测潜在的环保行为。在对塞浦路斯海龟游客的样本进行模糊集定性比较分析（fsQCA）之后，该研究发现了七个独特的因果配方，这些配方导致了高水平的环保行为。讨论了进一步研究的含义和指南。