The information systems literature has studied digital innovation extensively and focused primarily on its commercial related objectives. Yet, digital social innovations (DSIs) seek to solve social problems, while implementing commercially viable approaches. Drawing from the social entrepreneurship literature and using computational social science methods, we identify the peculiar utilitarian (commercial) and collectivistic (social) identity orientations that shape DSI. We use a sample of 292 DSI initiatives from Latin America and find that DSIs present both utilitarian and collectivist identity orientation. We also find that the collectivistic identity orientation tends to be more salient in less developed contexts. This allows us to discuss implications for the research on DSI and to open up a discussion on the role of context and possible tensions that may emerge in combining both identity orientations.

中文翻译：

---

社交、商业还是两者兼而有之？数字社会创新身份导向的探索性研究

信息系统文献对数字创新进行了广泛的研究，主要关注与商业相关的目标。然而，数字社会创新 (DSI) 寻求解决社会问题，同时实施商业上可行的方法。借鉴社会创业文献并使用计算社会科学方法，我们确定了塑造 DSI 的特殊功利主义（商业）和集体主义（社会）身份取向。我们使用了来自拉丁美洲的 292 个 DSI 倡议的样本，发现 DSI 呈现出功利主义和集体主义的身份取向。我们还发现集体主义的身份取向在欠发达的环境中往往更加突出。