Purpose

The influence of different factors including emotional states on loyalty has been previously discussed in the literature. However, the influence of post-visit emotions evoked by emotional stimuli on tourist loyalty lacks empirical attention. The purpose of this study is to investigate the effects of post-visit emotional stimuli on destination loyalty.

Design/methodology/approach

The study applied an online scenario-based experimental design to identify the impact of positive and negative affective pictorial stimuli on destination loyalty. A sample of 500 adult US residents who visited Orlando within the past 12 months was recruited to take part in the experiment. One-way ANOVA was used to compare the loyalty of three groups, two of which were manipulated with emotional stimuli, positive pictures and negative pictures and one control group with no pictures.

Findings

Results show that it is possible to influence visitor loyalty after visitation. Post-visit exposure to positive emotional stimuli generates higher levels of destination loyalty, while negative emotional stimuli generate lower levels of destination loyalty, in comparison with no stimuli scenario.

Originality/value

The study adds to the literature by providing support for the influence of post-visit emotional stimuli on destination loyalty, which lacked empirical attention, thus, far. As visitor experience lasts much longer than the visit itself, the study results are significant for increasing destination loyalty after the trip.

中文翻译：

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参观后情绪对目的地忠诚度的影响

目的

先前已经在文献中讨论了包括情绪状态在内的各种因素对忠诚度的影响。然而，情绪刺激引起的访问后情绪对游客忠诚度的影响缺乏经验性的关注。这项研究的目的是调查访问后情绪刺激对目的地忠诚度的影响。

设计/方法/方法

这项研究应用了基于在线情景的实验设计，以识别正面和负面情感绘画刺激对目的地忠诚度的影响。招募了在过去12个月内访问过奥兰多的500名成年美国居民的样本，参加了该实验。单向方差分析用于比较三组的忠诚度，其中两组在情绪刺激，正面图片和负面图片的操纵下进行，而对照组在没有图片的情况下进行。

发现

结果表明，访问后可能会影响访问者的忠诚度。与没有刺激的情况相比，访问后暴露于积极的情绪刺激会产生较高的目的地忠诚度，而消极的情绪刺激会产生较低的目的地忠诚度。

创意/价值

该研究通过提供对访问后情绪刺激对目的地忠诚度的影响的支持，从而增加了文献资料，到目前为止，这缺乏经验性的关注。由于访客体验的持续时间比访客本身更长，因此研究结果对于增加旅行后的目的地忠诚度具有重要意义。