Purpose

The goal of the article is twofold: to determine the effectiveness of monetary incentives for disclosing personal information and to confirm the existence of a “bite the bullet” effect whereby people more easily accept providing personal data if they become aware of the requirement when the purchasing decision is almost taken.

Design/methodology/approach

An experiment in which participants made a real purchase on the AliExpress marketplace was carried out. They were asked to login either via the Facebook button or by creating a username and password. A different reimbursement of the price paid for their purchase was offered in each case. This information was presented either at the beginning of the purchasing process or just before completing the purchase order.

Findings

The monetary incentive proved to work well. The “bite the bullet” effect could not be assessed because many participants willingly gave their data to the company even if they had decided not to buy anything.

Practical implications

From a managerial perspective, this is good news. This is a calamity from a policy perspective. More experiments carried out in real settings are needed as a first step for reconsidering public action.

Social implications

While people continue to publicly declare that they have privacy concerns, their behavior could not be further removed from such concerns.

Originality/value

Experiment in a completely real setting, in which participants made a purchase using their own credit card.

中文翻译：

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随意使用我的个人数据：在线购物时披露行为的实验

目的

本文的目的是双重的：确定用于披露个人信息的金钱激励措施的有效性，并确认存在“咬住子弹”效应，如果人们在购买时意识到需求，便更容易接受提供个人数据决定几乎已经决定。

设计/方法/方法

进行了一项实验，参与者在速卖通市场上进行了实际购买。他们被要求通过Facebook按钮或创建用户名和密码登录。在每种情况下，都会提供不同的购买价格补偿。此信息是在购买过程开始时或在完成购买订单之前显示的。

发现

货币激励措施证明行之有效。无法评估“咬住子弹”的效果，因为即使他们决定不买任何东西，许多参与者仍愿意将其数据提供给公司。

实际影响

从管理的角度来看，这是个好消息。从政策角度来看，这是一场灾难。作为重新考虑公共行动的第一步，需要在实际环境中进行更多的实验。

社会影响

尽管人们继续公开宣布自己有隐私方面的顾虑，但他们的行为无法进一步从此类顾虑中消除。

创意/价值

在完全真实的环境中进行实验，参与者可以使用自己的信用卡进行购买。