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Satisfaction in sports: a meta-analytic study
Marketing Intelligence & Planning ( IF 3.6 ) Pub Date : 2020-09-23 , DOI: 10.1108/mip-01-2020-0004
Fernando De Oliveira Santini , Wagner Junior Ladeira , Claudio Hoffmann Sampaio , Andre Francisco Alcântara Fagundes , Miriam Mariani Henz

Purpose

This article aims to perform a meta-analysis through a systematic review that will identify the main antecedents and consequents of the satisfaction of sports spectators.

Design/methodology/approach

This study used a total of 927 papers that studied satisfaction in the context of sports and directly analyzed 51 papers that presented quantitative data. This review of the existing literature resulted in 18 antecedent constructs and identified four constructs consequent to the satisfaction of sports spectators.

Findings

The results showed 21 positive relations and 1 negative relation with the satisfaction of sports spectators. A significant moderating effect of some cultural orientations and levels of human development are identified. The results demonstrate that the effect between interaction quality and satisfaction on the one hand, and satisfaction and behavioral intention on the other, is stronger for Eastern countries and those with a higher level of economic development.

Originality/value

This meta-analytic study advances the understanding of biases present in primary studies with various limitations. Using the proposed approach, it is possible to generate accurate estimates of the effect size in each analyzed relationship, as the meta-analytic method jointly evaluates the results produced by a great variety of studies performed in different contexts, making it possible to draw more accurate conclusions.



中文翻译:

运动满意度:一项荟萃分析研究

目的

本文旨在通过系统的回顾进行荟萃分析,以识别运动观众满意度的主要前提和结果。

设计/方法/方法

这项研究总共使用了927篇研究运动背景下满意度的论文,并直接分析了51篇提出定量数据的论文。对现有文献的回顾得出了18个先前的构造,并确定了4个构造使体育观众满意。

发现

结果表明:21位积极关系和1位负向关系对体育观众的满意度。确定了某些文化取向和人类发展水平的显着调节作用。结果表明,一方面互动质量和满意度之间的影响,另一方面对满意度和行为意图的影响,对于东方国家和经济发展水平较高的国家而言更强。

创意/价值

这项荟萃分析研究提高了对具有各种局限性的基础研究中存在的偏见的理解。使用所提出的方法,由于荟萃分析方法共同评估了在不同背景下进行的大量研究产生的结果,因此有可能在每种分析的关系中生成准确的效应量估计值,从而有可能得出更准确的结果结论。

更新日期:2020-09-23
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