Purpose

People living with a disability (PWD) are often a marginalized vulnerable group who are economically and socially disadvantaged. This paper aims to explore the implementation of new social and financial policy reforms aimed at transforming the disability sector. Using the capabilities approach, the authors explore the experience of carers and evaluate how this sector may have become more exposed and vulnerable as a consequence of the new policy.

Design/methodology/approach

This is a qualitative study with two rounds of semi-structured interviews; at initial-phase (n = 18) and post-phase (n = 14). Thematic analysis was applied to the capabilities and vulnerabilities framework to categorize and analyze the interview data.

Findings

The findings show that there are many ways PWD and carers are experiencing increased levels of vulnerability because of their capabilities. There is evidence of increased vulnerability in the intersections between PWD/carers’ inherent nature, the disruption to vital social relationships and conflicting values and interests of stakeholders and the complexity of situational policy changes.

Practical implications

Practical implications developed from the findings include identifying ways the government can improve its social marketing communication strategies. They also highlight the importance of building effective social support networks and provide guidelines for measuring capacity building to address some of the underlying factors leading to vulnerability.

Originality/value

This paper introduces into social marketing, the three-factor vulnerability framework, which conceptualizes the nature of vulnerability, and examines and evaluates the intersections of these factors in relation to the capabilities approach.

中文翻译：

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脆弱的圈子和选择的神话

目的

残疾人（PWD）通常是处于边缘地位的弱势群体，在经济和社会上处于不利地位。本文旨在探讨旨在改变残疾人部门的新的社会和金融政策改革的实施情况。使用能力方法，作者探索了护理人员的经验，并评估了该部门由于新政策而可能变得更加暴露和脆弱的情况。

设计/方法/方法

这是定性研究，分为两轮半结构化访谈。在初始阶段（n = 18）和后期阶段（n = 14）。主题分析被应用于功能和漏洞框架，以对采访数据进行分类和分析。

发现

调查结果表明，由于残疾人的能力，残疾人和照顾者有许多方法可以提高他们的脆弱性水平。有证据表明，残疾人与照料者的内在本质，重要的社会关系的破坏，利益相关者的价值观和利益之间的冲突以及情势政策变化的复杂性之间的交界处，脆弱性不断增加。

实际影响

从发现中得出的实际含义包括确定政府可以改善其社会营销传播策略的方式。它们还强调了建立有效的社会支持网络的重要性，并提供了衡量能力建设的指南，以解决导致脆弱性的某些潜在因素。

创意/价值

本文将三因素脆弱性框架引入社会营销，该框架对脆弱性的性质进行了概念化，并研究和评估了这些因素与能力方法之间的交集。