Purpose

The aim of this exploratory study is to analyze if the most used factors related to the engaging interaction and long-term engagement with online applications can be applied to WhatsApp in a context of everyday life in Madrid and to investigate what parameters would best describe the engagement with WhatsApp in this context.

Design/methodology/approach

A qualitative method was employed to explore the cognitive, emotional and behavioral factors that mainly comprise the experience of a user with an online application, both at a point in time and over time. Data from 30 semi-structured interviews and questionnaires from six group chats were collected and analyzed. The sample was made up of people aged from 13 to 58 years old.

Findings

Findings suggest that the factors used in this study to evaluate long-term engagement and engaging interactions with WhatsApp are relevant, except for cognitive factors related to engaging interactions, indicating that the cognitive point of view is more difficult to apply in the engaging interaction analysis. Other attributes related to information retrieval are suggested, best suited to the informative use of this tool.

Originality/value

Long-term engagement studies are scarcer concerning Mobile Instant Messaging applications. Regarding engagement interaction, its analysis focusing on WhatsApp has not been approached. This study suggests the convenience of using parameters related to information to evaluate the engaging interaction, according to the informative use of the application.

中文翻译：

---

在日常生活环境中与 WhatsApp 进行互动和长期参与：探索性研究

目的

这项探索性研究的目的是分析与参与互动和长期参与在线应用程序相关的最常用因素是否可以应用于马德里日常生活环境中的 WhatsApp，并调查哪些参数最能描述参与度在这种情况下使用 WhatsApp。

设计/方法/方法

采用定性方法来探索认知、情感和行为因素，这些因素主要包括用户在某个时间点和一段时间内对在线应用程序的体验。收集和分析了来自 30 个半结构化访谈和来自 6 个群聊的问卷的数据。样本由 13 至 58 岁的人组成。

发现

结果表明，本研究中用于评估与 WhatsApp 的长期参与和参与互动的因素是相关的，但与参与互动相关的认知因素除外，这表明认知观点更难应用于参与互动分析。建议与信息检索相关的其他属性，最适合该工具的信息使用。

原创性/价值

关于移动即时消息应用程序的长期参与研究较少。关于参与互动，尚未接触其针对 WhatsApp 的分析。这项研究表明，根据应用程序的信息使用情况，使用与信息相关的参数来评估参与互动的便利性。