Purpose

This article explores the recent turn within academic publishing towards ‘seamless access’, an approach to content provision that ensures users do not have to continually authenticate in order to access journal content.

Design/methodology/approach

Through a critical exploration of Get Full Text Research, a service developed collaboratively by five of the world's largest academic publishers to provide such seamless access to academic research, the article shows how publishers are seeking to control the ways in which readers access publications in order to trace, control and ultimately monetise user interactions on their platforms.

Findings

Theorised as a process of individuation through infrastructure, the article reveals how publishers are attempting an ontological shift to position the individual, quantifiable researcher, rather than the published content, at the centre of the scholarly communication universe.

Originality/value

The implications of the shift towards individuation are revealed as part of a broader trend in scholarly communication infrastructure towards data extraction, mirroring a trend within digital capitalism more generally.

中文翻译：

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通过基础设施实现个性化：获取全文研究，数据提取和学术出版寡头

目的

本文探讨了学术出版界最近对“无缝访问”的转变，这是一种内容提供方法，可确保用户不必为了访问期刊内容而不断进行身份验证。

设计/方法/方法

通过对Get Full Text Research的批判性探索，该服务是由世界上五家最大的学术出版商共同开发的，以提供对学术研究的这种无缝访问，文章显示了出版商如何寻求控制读者访问出版物的方式，以便在平台上跟踪，控制并最终通过用户互动获利。

发现

从理论上讲，这是通过基础结构进行个性化的过程，该文章揭示了发布者如何尝试进行本体论转变，以将个人，可量化的研究人员而不是已发表的内容定位在学术交流领域的中心。

创意/价值

向个性化转变的含义是学术交流基础设施朝着数据提取的更广泛趋势的一部分，更广泛地反映了数字资本主义内部的趋势。