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Activist communication design on social media: The case of online solidarity against forced Islamic lifestyle
Media, Culture & Society ( IF 3.248 ) Pub Date : 2021-01-09 , DOI: 10.1177/0163443720986002
Balca Arda 1 , Ayşegül Akdemir 2
Affiliation  

This article explores the relationship between connective and collective group identity through the example of “You Won’t Walk Alone,” a social media platform of solidarity for women suffering from the pressures of Islamic dress code in Turkey. While Turkey has a long history of conservative women’s initiatives against secular institutional code and of secular women against Islamic and misogynist social reactions, the social media platform You Won’t Walk Alone (Yalnız Yürümeyeceksin) illustrates a striking self-reflexivity of women mobilizing against their very own conservative communities. The research is based on multimodal content analysis of the posts including both images and texts in order to grasp to what extent social media offers a genuine public space for anonymous participants of the online platform as opposed to digitally networked movements which primarily reflect personalized agency. We analyze how connective and collective group identity can be correlated in this case in which online participants build solidarity by sharing content anonymously. Hence, this article questions the ways in which activist design of communication affects and shapes activism through this case study.



中文翻译:

社交媒体上的激进主义传播设计:以在线团结反对强迫伊斯兰生活方式为例

本文以“你不会独自行走”为例探讨结缔和集体团体认同之间的关系,这是一个为遭受土耳其伊斯兰着装规范压力的妇女提供团结的社交媒体平台。尽管土耳其历史悠久,保守主义妇女采取行动反对世俗机构守则,世俗妇女反对伊斯兰教和反女权主义者的社会反应,但社交媒体平台“你不会孤单”(YalnızYürümeyeceksin)说明了动员起来的妇女自我反省的惊人能力自己的保守派社区。该研究基于对包括图像和文本在内的帖子的多模式内容分析,以便掌握社交媒体在多大程度上为在线平台的匿名参与者提供了真正的公共空间,而不是主要反映个性化代理的数字化网络运动。我们分析了在这种情况下,在线参与者通过匿名共享内容来建立团结的方式,可以将联系和集体团体的身份关联起来。因此,本文通过本案例研究质疑了沟通的激进主义设计如何影响和塑造激进主义。

更新日期:2021-01-14
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