This article examines financial journalism in Morocco during the 1990s, focusing on the tenure of French press magnate Jean-Louis Servan-Schreiber at La Vie économique (LVE) and the entrance of global capital into Morocco’s media market. At LVE Servan-Schreiber assembled a group of young reporters, columnists and analysts who came to journalism through finance and financial journalism at a time when Morocco was in the throes of economic liberalization. This moment proved formative for a new generation of media ownership and demonstrates a shift in media-state relations toward an ambivalent authoritarianism, defined by a new openness to complementary interests of media and the state. Bringing together political economy and textual analysis based on archival research, this article argues that financial journalism set the stage for a commercialization of independent media in Morocco that is characterized by recognition of media’s role as both a facilitator for global capital and a powerful player in the realm of geopolitics. Additionally, on the domestic front, the economic press paves the way for the reentry of politics into public discourse and a liberal approach that attempts to work within the constraints of capital while not eschewing critique.

本文考察了1990年代摩洛哥的金融新闻业，着重介绍了法国新闻巨匠让·路易·瑟文·施赖伯（Lavieéconomique）的任期（LVE）和全球资本进入摩洛哥媒体市场。在LVE上，Servan-Schreiber聚集了一群年轻的记者，专栏作家和分析师，他们在摩洛哥正处于经济自由化时期的时候，通过金融和金融新闻学来报道新闻。这一时刻证明了新一代媒体所有权的形成，并表明了媒体与国家关系向矛盾的专制主义的转变，这种专制主义是由对媒体和国家互补利益的新开放所定义的。在档案研究的基础上将政治经济学和文本分析结合起来，本文认为，金融新闻业为摩洛哥独立媒体的商业化奠定了基础，其特征是承认媒体既是全球资本的推动者又是地缘政治领域的有力参与者。此外，在国内方面，经济新闻界为政治重新进入公共话语铺平了道路，并为自由主义的做法铺平了道路，这种做法试图在资本的约束下工作而又不回避批评。