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Are self-description scales better than agree/disagree scales?
International Journal of Market Research ( IF 2.4 ) Pub Date : 2020-11-23 , DOI: 10.1177/1470785320971592 Jerry Timbrook 1 , Jolene D Smyth , Kristen Olson 2
International Journal of Market Research ( IF 2.4 ) Pub Date : 2020-11-23 , DOI: 10.1177/1470785320971592 Jerry Timbrook 1 , Jolene D Smyth , Kristen Olson 2
Affiliation
Questions using agree/disagree (A/D) scales are ubiquitous in survey research because they save time and space on questionnaires through display in grids, but they have also been criticized for bei...
中文翻译:
自我描述量表是否比同意/不同意量表更好?
使用同意/不同意 (A/D) 量表的问题在调查研究中无处不在,因为它们通过网格显示节省了调查问卷的时间和空间,但它们也因...
更新日期:2020-11-23
中文翻译:
自我描述量表是否比同意/不同意量表更好?
使用同意/不同意 (A/D) 量表的问题在调查研究中无处不在,因为它们通过网格显示节省了调查问卷的时间和空间,但它们也因...