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Predicting online shopping cart abandonment with machine learning approaches
International Journal of Market Research ( IF 2.513 ) Pub Date : 2020-11-19 , DOI: 10.1177/1470785320972526 Theresa Maria Rausch 1 , Nicholas Daniel Derra 1 , Lukas Wolf 1
International Journal of Market Research ( IF 2.513 ) Pub Date : 2020-11-19 , DOI: 10.1177/1470785320972526 Theresa Maria Rausch 1 , Nicholas Daniel Derra 1 , Lukas Wolf 1
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Excessive online shopping cart abandonment rates constitute a major challenge for e-commerce companies and can inhibit their success within their competitive environment. Simultaneously, the emerge...
中文翻译:
使用机器学习方法预测在线购物车放弃
过高的在线购物车放弃率对电子商务公司构成了重大挑战,并可能阻碍他们在竞争环境中取得成功。同时,出现...
更新日期:2020-11-19
中文翻译:
使用机器学习方法预测在线购物车放弃
过高的在线购物车放弃率对电子商务公司构成了重大挑战,并可能阻碍他们在竞争环境中取得成功。同时,出现...