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Investigating the impact of coercive exposure on web-advertisement performance: Focusing on the mediating role of advertisement fit
International Journal of Market Research ( IF 2.4 ) Pub Date : 2020-10-30 , DOI: 10.1177/1470785320961355
Inwon Kang 1 , Xue He 1 , Ilhwan Ma 1
Affiliation  

These days, advertisers make every effort to attract users through coercive exposure, so as to achieve web-advertisement performance. However, the validity of crediting actual performances through ...

中文翻译:

调查强制曝光对网络广告性能的影响:关注广告契合度的中介作用

如今,广告商千方百计通过强制曝光来吸引用户,以达到网络广告的效果。但是,通过...记入实际表演的有效性
更新日期:2020-10-30
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