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Analyzing proprietary, private label, and non-brands in fresh produce purchases
International Journal of Market Research ( IF 2.4 ) Pub Date : 2020-08-19 , DOI: 10.1177/1470785320948335
Zachary William Anesbury 1 , Kristin Jürkenbeck 2 , Timofei Bogomolov 3 , Svetlana Bogomolova 1
Affiliation  

When purchasing packaged products within a supermarket, consumers choose between proprietary or private label brands. However, when purchasing fresh fruits and vegetables, non-branded produce is th...

中文翻译:

分析新鲜农产品采购中的专有、自有品牌和非品牌

在超市购买包装产品时,消费者会在专有品牌或自有品牌之间进行选择。然而,在购买新鲜水果和蔬菜时,非品牌产品是...
更新日期:2020-08-19
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