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Evaluating academic and media nongovernmental organization partnerships for participatory data gathering
International Journal of Market Research ( IF 2.513 ) Pub Date : 2020-08-11 , DOI: 10.1177/1470785320948014
Emma Heywood , Beatrice Ivey 1 , Sacha Meuter 2
Affiliation  

This article discusses participatory methods for data gathering in the context of a partnership between a Swiss-based media development organization, Fondation Hirondelle, and a research team at the University of Sheffield. In 2018–2019, the partnership conducted fieldwork which focused on the impact of radio on women listeners in Niger. The project used participatory methods of data gathering in the form of workshops and focus group discussions (FGDs). The article examines the advantages and limitations of combining the practical experience of international development organizations and the in-depth research capabilities of academia. To triangulate this collaboration and to navigate the limitations of FGDs, the use of workshops is discussed as an important method for providing feedback among the radio practitioners and experts in Niger. The article examines the usefulness of combining these methods and reshaping their application to promote participatory research with radio audiences and practitioners.

中文翻译:

评估学术和媒体非政府组织伙伴关系以进行参与式数据收集

本文讨论了在总部位于瑞士的媒体发展组织 Fondation Hirondelle 和谢菲尔德大学的一个研究团队之间合作的背景下的参与式数据收集方法。2018-2019 年,该伙伴关系开展了实地考察,重点关注广播对尼日尔女性听众的影响。该项目以研讨会和焦点小组讨论 (FGD) 的形式使用参与式数据收集方法。文章考察了结合国际发展组织的实践经验和学术界的深入研究能力的优势和局限性。为了对这种合作进行三角测量并解决 FGD 的局限性,讨论了研讨会的使用作为在尼日尔的无线电从业人员和专家之间提供反馈的重要方法。
更新日期:2020-08-11
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