‘Queerbaiting’ is a pejorative fan-coined term that refers to the media practice of deliberately hinting at, or advertising, queer representation to attract and gain the investments of LGBTQ viewers without ever following through on this promise. Utilizing a range of queer theories of affect as well as data gathered from online discussions with fans, this article explores how fans are reading, conceptualizing, and mobilizing concepts of queerness and emotion in critiquing the practices and motivations behind queerbaiting. I argue that queerbaiting discourse is deeply invested in orientations towards the future marked by the promise of happiness. I assert that through these politics, queerbaiting is positioned as opposing the liveability of queers.

“ Queerbaiting”是一个贬义的粉丝用语，指的是故意暗示或广告宣传酷儿代表，以吸引并获得LGBTQ观众投资的媒体实践，而没有遵循这个承诺。利用一系列奇怪的情感理论以及从与粉丝进行的在线讨论中收集的数据，本文探讨了粉丝如何阅读，概念化和动员酷儿和情感的概念来批评酷儿诱饵背后的实践和动机。我认为酷儿诱人的话语被深深地投资于以幸福的承诺为标志的面向未来的方向。我断言，通过这些政治手段，酷儿诱饵被定位为反对酷儿的宜居性。