‘Making’ and crafting have been transformed into a reality TV competition, hosted by celebrities, with promotional tie-ins to other media and cultural products. As such, shows like Making It, Craft Wars, and Ellen’s Design Challenge define ‘craft’ according to particular logics familiar to reality TV programming, which highlight making as a competition in which contestants vie for cash prizes and honorific titles engaging with particular gendered logics of neoliberal markets and histories of ‘craft’. This article examines three craft TV shows to interrogate the nexus of craft and reality and consider unstable and shifting meanings of these cultural phenomena. Craft, handmade and DIY invoke various competing politics; when imported into a reality TV context, craft continues to bring into play messy contradictions reflective of broader social anxieties and political economic climates.

“制作”和手工制作已转变成由名人主持的真人秀比赛，并与其他媒体和文化产品进行促销搭配。因此，像《制作》，《工艺之战》和《艾伦的设计挑战》这样的节目根据真人秀节目编程所熟悉的特定逻辑来定义“工艺”，这突出表明了制作是一项竞赛，参赛者在争夺现金奖励和荣誉称号，并与新自由主义市场的特殊性别逻辑和“工艺”的历史联系起来。本文考察了三个工艺电视节目，以探究工艺与现实的联系，并考虑这些文化现象的不稳定和变化的意义。工艺，手工和DIY引发了各种竞争政治；当将其导入真人秀电视环境后，手工艺继续引起混乱的矛盾，反映出更广泛的社会焦虑和政治经济环境。