Contextualized in the Florida Parkland high school mass shooting and National Rifle Association (NRA) crisis, our study is among the first to apply the social identity theory in understanding simultaneously publics’ cognitive and affective evaluations of a non-profit organization’s crisis response. Results from an online survey (N = 603) revealed that participants displayed a range of both negative and positive emotions towards the NRA, including anger, disgust, and interest and hope. On the rational side, publics considered NRA’s actions as harmful and unjust. Publics’ NRA affiliation status and political partisanship identity had a significant main effect on their crisis evaluations.

在佛罗里达帕克兰高中大规模枪击案和美国国家步枪协会（NRA）危机的背景下，我们的研究是首次将社会认同理论应用于同时理解公众对非营利组织危机应对的认知和情感评估的研究。在线调查的结果（N  = 603）显示，参与者对NRA表现出一系列的消极和积极情绪，包括愤怒，厌恶，兴趣和希望。在理性方面，公众认为NRA的行为是有害和不公正的。公众的NRA隶属地位和政治党派身份对他们的危机评估有重要的主要影响。