This article investigates some of the key debates that have emerged within the nascent union organising project Game Workers Unite, with a specific focus on its UK branch (GWU UK). The analysis is based on a period of participatory observation and a series of interviews with board members of GWU UK. This article evaluates Game Workers Unite (GWU) in relation to other recent attempts at unionising the game industry. It concludes that the strategies adopted to counter the hyper-visibility and individualisation of the game worker are key contributions of GWU in contemporary video game labour. This article draws on the work of Dyer-Witheford and de Peuter (2009) Games of empire: Global capitalism and video games to evaluate the historical specificity of GWU and the importance of the organisation for the contemporary video game industry.

本文研究了新生联盟组织游戏工人联合会（Game Workers Unite）中出现的一些关键辩论，重点是其英国分部（GWU UK）。该分析基于一段时间的参与性观察以及对GWU UK董事会成员的一系列采访。本文对游戏工人联合会（GWU）进行了评估，并结合了其他最近使游戏行业联盟化的尝试。结论是，为应对游戏工作者的过度可见性和个性化而采取的策略是GWU在当代视频游戏中的重要贡献。本文借鉴了Dyer-Witheford和de Peuter（2009）的《帝国游戏：全球资本主义和电子游戏》的著作 评估GWU的历史特殊性以及该组织对当代视频游戏行业的重要性。