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Neoliberal postfeminism—or some other sexier thing: gender and populism in the Spanish context
European Journal of Cultural Studies ( IF 2.099 ) Pub Date : 2020-11-03 , DOI: 10.1177/1367549420902804
Laura Martínez-Jiménez 1
Affiliation  

The project of developing a contemporary critical populism requires us to discriminate between uncritical populisms that ultimately reinforce unequal social relations, and popular discourses capable of generating counterhegemonic projects. In the field of popular feminisms, this means discriminating between the pseudo-feminist distortions that saturate popular culture and the feminisms that are radically committed to social justice. From this point of view, what has been called neoliberal feminism or postfeminism are clear examples of culturally populist feminisms can be developed in decidedly uncritical ways. As a new populist narrative, neoliberal postfeminism, has gobbled up feminism to regurgitate it as some other thing, which is sexier and more profitable in political, commercial and symbolical terms, and which adapts the rhetoric of neoliberal entrepreneurial subjectivities – free, empowered, sovereign of themselves and their choices – to these new post-recessionary times of popularised feminism. Against this, and with a particular focus on the Spanish context, this paper makes an intersectional case for a truly critical popular/populist feminism, capable of normalising the values of equality, justice, diversity, wellbeing and freedom, as well as of developing a progressive social project for everyone.



中文翻译:

新自由主义后女权主义或其他更性感的事物:西班牙背景下的性别与民粹主义

发展当代批判性民粹主义的项目要求我们区分最终加剧不平等社会关系的非批判性民粹主义和能够产生反霸权项目的流行话语。在流行女权主义领域,这意味着要区分使流行文化饱和的伪女权主义扭曲与彻底致力于社会正义的女权主义。从这个角度来看,所谓的新自由主义女权主义或后女权主义是文化民粹主义女权主义的明显例子,可以用绝对非批判性的方式发展。作为一种新的民粹主义的叙事,新自由主义postfeminism,收集了大量的女性主义反刍它为一些其他的事情,它在政治,商业和象征意义上更具性感,更有利可图,并且使新自由主义企业家的主观言论(自由,授权,对自己和他们的选择具有主权)适应了这种在后衰退时期普及女权主义的新时代。针对这一点,本文特别着重于西班牙文的背景,为真正批判性的民粹主义/民粹主义女权主义提供了一个交叉案例,它能够规范平等,正义,多样性,福祉和自由的价值观,并发展每个人的进步社会项目。

更新日期:2020-11-03
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