Since the mid-2000s, Turkey has incorporated a soft power discourse into its foreign policy agenda and shifted its attention toward building up its soft power infrastructure. Up until 2013, Turkey was applauded as a regional powerhouse, an important player in the soft power arena, and a beacon of democracy and stability within an unstable region. However, the restrictions on free speech, media censorship, and the crackdown on the opposition have impacted Turkey’s current soft power ranking. While expanding its diplomatic network and public diplomacy apparatus to wield soft power, Turkey’s global reputation has seen a downward spiral. This article investigates the role that political leadership and political values play in determining Turkey’s soft power capacity. This article’s main contention is that while Turkey increases its global engagement and capacity to appeal non-Western audiences, its capacity to attract international audiences particularly in the West has diminished due to its democratic backsliding.

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重新评估土耳其的软实力：吸引力规则

自 2000 年代中期以来，土耳其已将软实力话语纳入其外交政策议程，并将注意力转向建立其软实力基础设施。直到 2013 年，土耳其都被誉为地区强国、软实力领域的重要参与者，以及不稳定地区民主和稳定的灯塔。然而，言论自由的限制、媒体审查和对反对派的镇压，影响了土耳其目前的软实力排名。在扩大其外交网络和公共外交机构以行使软实力的同时，土耳其的全球声誉出现了螺旋式下降。本文调查了政治领导和政治价值观在决定土耳其软实力方面的作用。