The 2011 Thailand Floods heavily impacted 7 industrial complexes, in which 56.7% were Japanese companies. Many notable companies received severe damage until they had to cease their production. Area Business Continuity Management (Area-BCM) implemented in Thailand stems from this disaster which causes both private and public sectors to think about their business sustainability. The Area-BCM project is an on-going implementation in Thailand aiming to enhance collaboration among stakeholders in industrial areas for coping with upcoming threats. One of the most significant factors before launching a plan is to understand individual attitudes and perceptions pertaining to the Area-BCM project for the best practice, effective and continuous outcomes. This study aims to investigate various factors that affect the perceived usefulness (PU) about implementing Area-BCM. Our proposed research model is developed aligning with the behavioral model and factors influencing flood mitigation consisting of Subjective norms, Experience, Worry about flooding, and Flood hazard knowledge. Questionnaires were distributed to employees in the industrial areas which were flooded in 2011. The developed model was tested by Partial Least Square Structural Equation Modeling (PLS-SEM). The results consequently show that subjective norms and flood hazard knowledge significantly influence perceived usefulness. This can be implied that, in an organization, major thoughts of related people could shape individual perceptions about using a disaster management plan. Moreover, the governmental and local authorities should be a significant force, that helps support plan implementation and educate people about disaster knowledge.

2011 年泰国洪水严重影响了 7 个工业园区，其中 56.7% 是日本公司。许多著名公司受到严重损害，直到不得不停止生产。泰国实施的区域业务连续性管理 (Area-BCM) 源于这场灾难，导致私营和公共部门都考虑其业务可持续性。Area-BCM 项目正在泰国实施，旨在加强工业领域利益相关者之间的合作，以应对即将到来的威胁。在启动计划之前，最重要的因素之一是了解个人对 Area-BCM 项目的态度和看法，以获得最佳实践、有效和持续的成果。本研究旨在调查影响实施 Area-BCM 的感知有用性 (PU) 的各种因素。我们提出的研究模型是根据行为模型和影响减灾的因素开发的，包括主观规范、经验、对洪水的担忧和洪水灾害知识。向 2011 年被洪水淹没的工业区的员工发放了调查问卷。所开发的模型通过偏最小二乘结构方程模型 (PLS-SEM) 进行了测试。结果表明，主观规范和洪水灾害知识显着影响感知有用性。这可以暗示，在一个组织中，相关人员的主要思想可能会影响个人对使用灾难管理计划的看法。而且，