Observing the positive aspects of others’ lives on social media (SM) can bring about envy among users. Drawing from social comparison and technology acceptance theories, this study develops a research model to explain how envy occurs and impacts SM users’ behavior. In this work, we conducted two studies across three different SM settings to investigate two types of envy, benign and malicious envy. The results show that malicious envy is negatively related to the dependent variable of SM use intention while benign envy facilitates it. The findings provide many valuable contributions to both information systems (IS) academia and industry. This study identifies the unique SM factors intertwining with envy. Moreover, this work helps SM users and practitioners be aware of the potential envy issue on SM so they can take effective actions to enhance SM use.

在社交媒体（SM）上观察他人生活的积极方面会引起用户的嫉妒。从社会比较和技术接受理论的角度出发，本研究建立了一个研究模型来解释嫉妒如何发生并影响SM用户的行为。在这项工作中，我们对三种不同的SM设置进行了两项研究，以研究两种类型的嫉妒，良性和恶意嫉妒。结果表明，恶意嫉妒与SM使用意图的因变量负相关，而良性嫉妒则促进了它的使用。这些发现为信息系统（IS）学术界和工业界提供了许多有价值的贡献。这项研究确定了与嫉妒交织的独特SM因素。此外，