ABSTRACT

As the airport retail industry continues to grow due to increasing travel demands, airport operators are increasingly developing their retail revenue potential to ensure financial viability. This study aims to provide a review of airport retail literature and identify the salient factors associated with passenger shopping behaviour. The paper presents a review of contemporary airport retail literature, covering a total of 50 studies from 1998 to 2018. The review identified 26 factors, which could broadly be grouped into five categories: airport/operator related; passengers' demographic related; passengers’ travel related; passengers’ psychological related and passengers’ resources related. In addition to providing a summary of the statistically significant factors across studies, the review identifies and discusses potential approaches for future research. These include the importance of considering both “to spend or not” decision and how much to spend and how most empirical studies focussed on the former; the gap in empirical analysis on the impact of airport terminal design layout on retail performance; and the gap in application of general consumer shopping behavioural models to airport retail problems. The paper concludes with the suggestion that we can build on the existing studies to develop a hybrid approach to solve several of the identified gaps simultaneously.

摘要

随着机场零售行业由于旅行需求的增长而持续增长，机场运营商正日益开发其零售收入潜力以确保财务可行性。这项研究旨在对机场零售文献进行回顾，并确定与旅客购物行为相关的显着因素。本文介绍了对现代机场零售文献的回顾，涵盖了1998年至2018年的50项研究。该回顾确定了26个因素，可以大致分为五类：与机场/运营人相关；与乘客的人口统计有关；与旅客旅行有关；乘客的心理关系和乘客的资源关系。除了提供各研究中具有统计意义的重要因素的摘要外，审查确定并讨论了未来研究的潜在方法。这些包括既要考虑“是否花钱”的决定，又要花多少钱以及大多数实证研究都集中在前者上的重要性；关于机场航站楼设计布局对零售绩效影响的实证分析差距；以及将一般消费者购物行为模型应用于机场零售问题的差距。本文的结论是，我们可以在现有研究的基础上开发出一种混合方法来同时解决几个已发现的差距。关于机场航站楼设计布局对零售绩效影响的实证分析差距；以及将一般消费者购物行为模型应用于机场零售问题的差距。本文的结论是，我们可以在现有研究的基础上开发出一种混合方法来同时解决几个已发现的差距。关于机场航站楼设计布局对零售绩效影响的实证分析差距；以及将一般消费者购物行为模型应用于机场零售问题的差距。本文的结论是，我们可以在现有研究的基础上开发出一种混合方法来同时解决几个已发现的差距。