ABSTRACT

Domestic and international tourists to Norway were compared concerning revisit intentions, Word of Mouth propensity (WoM), satisfaction and expenditures. Data from five large surveys were analysed. Results indicate that domestic tourists in Norway have higher revisit intentions, higher WoM-propensity and that they are more satisfied with the destination than international tourists were. Norwegian domestic tourists were also among the highest spenders in the data presented in this research note.

中文翻译：

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捍卫国内游客-比较国内外游客的重访意图，口碑倾向，满意度和支出

摘要

比较了前往挪威的国内和国际游客的回访意向，口碑倾向（WoM），满意度和支出。分析了来自五个大型调查的数据。结果表明，与国际游客相比，挪威的国内游客有更高的重访意愿，更高的WOM倾向，并且对目的地的满意度更高。在本研究报告提供的数据中，挪威国内游客也是消费最高的国家之一。