ABSTRACT This essay suggests one way of further pushing the methodological boundaries in the study of transnational cyber-public activist rhetoric, which is to complement a new materialist approach with materialist theories rooted in local rhetorical traditions, especially those in non-Western rhetorics. To this end, the author develops a framework named a comparative materialist approach that dynamically recontextualizes the rhetorically charged material actant as it emerges, circulates, transforms, activates the public, and assembles bodies across national, geopolitical, technological, and rhetorical borders. The author then illustrates the comparative materialist approach through a case study of the 2018 anti-Dolce & Gabbana campaign through the lens of “shi”—a rhetorical concept of material propensity originated in different schools of thought during the Warring States period in China.

中文翻译：

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跨国网络公共空间中的激进修辞：走向比较唯物主义方法

摘要 本文提出了一种进一步推动跨国网络公共激进主义修辞研究的方法论界限的方法，即用植根于当地修辞传统，尤其是非西方修辞学的唯物主义理论补充新的唯物主义方法。为此，作者开发了一个名为比较唯物主义方法的框架，当它出现、流通、转变、激活公众，并跨越国家、地缘政治、技术和修辞边界组装身体时，动态地重新背景化带有修辞意味的物质行为体。然后，作者通过对 2018 年反 Dolce & 的案例研究来说明比较唯物主义方法