ABSTRACT

This study investigates to what extent news content and the mediating effect of social networks influence news engagement on Facebook. The study identifies three key factors of news consumption on social media—news content attributes, social networks, and news engagement—to illustrate how much each variable explains perceived news engagement on Facebook. The relationships among the three factors are estimated with a mediation model. Results suggest that social networks may have a smaller influence in the distribution of news online than currently believed while simultaneously mediating the effect of news content on social media news engagement.

摘要

这项研究调查了新闻内容和社交网络的中介作用在多大程度上影响了Facebook上的新闻参与度。该研究确定了社交媒体上新闻消费的三个关键因素-新闻内容属性，社交网络和新闻参与度-以说明每个变量在多大程度上解释了感知的Facebook新闻参与度。这三个因素之间的关系通过调解模型进行估算。结果表明，社交网络在在线新闻分发方面的影响可能比当前认为的要小，同时可以调解新闻内容对社交媒体新闻参与的影响。