ABSTRACT

The present study examines how anonymity and incivility influence interpersonal evaluations and message persuasion in the context of online user comments. The results of two experiments showed that the lack of identity cues undermined the perceived credibility of commenters and the persuasiveness of public discussion in comment forums. Additionally, participants who read uncivil comments following a news article were more likely to negatively evaluate the commenters and the content of the online discussions compared to their counterparts exposed to civil comments. The study not only demonstrates the corrosive effects of online incivility on deliberative outcomes but also provides evidence to better explain anonymous communication from the perspective of message receivers.

摘要

本研究探讨了匿名性和不活跃性如何在在线用户评论的背景下影响人际评价和信息说服力。两项实验的结果表明，缺乏身份线索削弱了评论者的感知信誉以及评论论坛中公众讨论的说服力。此外，与接触民事评论的同行相比，在新闻报道之后阅读非民事评论的参与者更有可能对评论者和在线讨论的内容做出负面评价。该研究不仅证明了网络不文明行为对协商结果的腐蚀作用，而且还提供了从消息接收者的角度更好地解释匿名交流的证据。