ABSTRACT

Taking a network perspective, this study uses a series of bibliometric analyses to systematically examine public relations scholarship on dialogue and digital dialogic communication. We examine the knowledge construction and invisible college networks to identify the prominent scholars and publications that inform current thinking in this area of scholarship. Our analyses of 157 journal articles reveal core studies that have shaped the use of theories and concepts within dialogue and digital dialogic research. We found evidence that knowledge construction is rapidly growing as researchers are mixing their expertise. Our data suggests that researchers are primarily informed by excellence and/or dialogic theories, but relationship management bridges the various theories used in dialogue research. Finally, we find that a select few scholars inform a considerable amount of the current research on dialogue and digital dialogic communication. We discuss these findings and offer a path forward for public relations.

摘要

从网络角度来看，本研究使用一系列的文献计量分析来系统地研究有关对话和数字对话交流的公共关系学术。我们研究了知识的构建和看不见的大学网络，以找出能在该学术领域提供最新思想的著名学者和出版物。我们对157篇期刊文章的分析揭示了核心研究，这些研究已经塑造了对话和数字对话研究中理论和概念的使用。我们发现有证据表明，随着研究人员混合他们的专业知识，知识建设正在迅速增长。我们的数据表明，研究人员主要了解卓越和/或对话理论，但关系管理架起了对话研究中使用的各种理论的桥梁。最后，我们发现，只有少数学者为对话和数字对话交流的当前研究提供了大量信息。我们讨论了这些发现，并为公共关系提供了前进的道路。