ABSTRACT

A historical case study of how United States Public Health Service (USPHS) officials used public relations in an active attempt to construct meanings within cultural contexts both illuminates and extends the cultural-economic model (CEM) of public relations, which is based on the circuit of culture. The case shows how the CEM would benefit from exploring why practitioners act as they do, as understanding a producer’s motivation can provide even more understanding of the attempts to create a desired meaning.

中文翻译：

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公共关系和社会道德作为国家认同：对1920年代美国政府与性病作斗争的文化经济考察

摘要

关于美国公共卫生服务局（USPHS）官员如何积极利用公共关系在文化语境中建构意义的历史案例研究，阐明并扩展了公共关系的文化经济模型（CEM），该模型基于回路文化。该案例说明了CEM如何从探索从业者为何如此行事中受益，因为了解生产者的动机可以使人们更加理解创造期望意义的尝试。