ABSTRACT

This study proposed a conceptual model of organization-public relationships (OPRs) that draws distinctions between the distal (enduring individual, organizational, and environmental factors) and proximal (situational individual and organizational behaviors and interactions) antecedents that precede and influence OPR perceptions. Using an online survey of 514 adults residing in the United States, this study identified which relational antecedents motivated individuals to enter OPRs across different types of organizations. Additionally, the study examined the relative influence of motives, perceived issue congruence, and perceived value congruence on individuals’ perceptions of OPRs. Findings suggest social/cultural expectations and risk reduction are the most common motives for entering OPRs; however, perceived issue and value congruence with the organization are more influential than other antecedents in shaping cognitions regarding OPRs.

摘要

这项研究提出了组织-公共关系（OPR）的概念模型，该模型在先于和影响OPR感知的远端（持久性个体，组织和环境因素）和近端（情境性个人和组织行为与互动）之间进行了区分。通过对居住在美国的514位成年人的在线调查，这项研究确定了哪些关系前因促使个人跨不同类型的组织进入OPR。此外，研究还检验了动机，感知的问题一致性和感知的价值一致性对个人对OPR的看法的相对影响。研究结果表明，社会/文化期望和降低风险是进入OPR的最常见动机；然而，