ABSTRACT

This article presents an historical overview of queer activism and inquiry, advocating for queer theorizing in public relations, and outlining future directions for theory building. It proposes making public relations theory queer (challenging the heterosexist foundations and presumptions that constitute theory in public relations) and queering public relations theory (challenging the discomfort in theorizing sexuality and gender identity). This article is intended to be provocative and to serve as a disruption to contemporary public relations theory; it is a cry for radical rethinking of how we come to identify, define, and understand the discipline.

中文翻译：

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质疑公关：公共关系奖学金的理论和研究方向

摘要

本文介绍了酷儿行动主义和探究的历史概述，主张在公共关系中进行酷儿理论化，并概述了理论构建的未来方向。它提议使公共关系理论变得古怪（挑战构成公共关系理论的异性恋基础和假设），并质疑公共关系理论（挑战性与性别认同理论上的不适）。本文旨在挑衅并破坏当代公共关系理论。这是对彻底重新思考我们如何识别，定义和理解该学科的呼声。