ABSTRACT

While research on dialogue has been flourishing over the past few decades, critics contend that this scholarship often misses the core philosophical idea of dialogue, focusing instead on the absence or presence of dialogic principles in various organizational settings. This study has both empirical and methodological objectives: a) to solve a built-in lacuna in on-going dialogue research that frequently addresses important aspects of PR and dialogue in a blended manner, thereby undercutting the ability to develop in-depth critical research and examine the issues of dialogue more comprehensively; b) to provide an empirical contribution to understanding dialogue within the context of political NGOs’ public relations in Israel’s divided society. We suggest a layered approach as a methodological solution to this void by introducing a Strata Approach to Dialogue Analysis (SADA). Israel’s divided society, comprising various opposing groups, serves as a case study to demonstrate the advantages of SADA over current analyzes of dialogue. By revealing the differences between dialogic potential (features), actual dialogue (process), and the perception of dialogue (orientation), SADA enables the development of in-depth, critical research, i.e. examining the issue of dialogue more accurately and comprehensively.

摘要

在过去的几十年中，关于对话的研究蓬勃发展，但批评家认为，这种奖学金常常错过了对话的核心哲学思想，而是侧重于各种组织环境中对话原则的缺失或存在。这项研究既有经验目标，也有方法目标：a）解决正在进行的对话研究中的固有缺陷，该缺陷经常以混合的方式处理PR和对话的重要方面，从而削弱了开展深入的批判研究和研究的能力。更全面地研究对话问题；b）为在以色列分裂社会中的政治非政府组织公共关系背景下的理解对话做出实证性贡献。我们通过引入“对话分析的分层方法”（SADA），建议使用分层方法来解决此空白。以色列的分裂社会由不同的对立团体组成，作为案例研究，以证明SADA优于当前的对话分析。通过揭示对话潜力（特征），实际对话（过程）和对话感知（方向）之间的差异，SADA可以开展深入，批判性的研究，即更准确，更全面地研究对话问题。