ABSTRACT The purpose of this study was to compare the agenda-building influence of President Trump and CEOs in communicating about a number of political and social issues. Through a content analysis of the president’s (N = 63) and business leaders’ (N = 234) information subsidies and news coverage (N = 270), evidence was found repeatedly supporting the president’s first, second, and third levels of agenda-building influence on news media content. In comparison, CEOs’ agenda-building influence was found at the first and third levels, and this influence was not consistent across issues. Furthermore, an argument was made in light of the study’s findings that direct communication by business leaders generally had a more significant impact on the media agenda than indirect messages from other organizational actors such as their companies or corporate spokespeople.

中文翻译：

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特朗普总统与首席执行官：总统与公司议程建设的比较

摘要这项研究的目的是比较特朗普总统和首席执行官在许多政治和社会问题上进行交流的议程建设影响。通过对总统（N = 63）和商业领袖（N = 234）的信息补贴和新闻报道（N = 270）的内容分析，发现证据反复支持总统的第一，第二和第三级议程建设对新闻媒体内容的影响。相比之下，首席执行官在议程建立方面的影响力出现在第一和第三级，而这种影响力在各个问题上并不一致。此外，