ABSTRACT This article retraces the history of a FIAT factory located in a greenfield site in the South of Italy through representations of industrial work that have evolved over time. Relying on ethnographic research that I conducted in the towns of Melfi and Potenza, I describe how different forms of understanding the work done there oppose, affect and modify each other. The factory’s history from the early 1990s to recent years is divided into three main phases. The first section shows that external and self-produced representations of work were widely opposed in the first decade following the opening of the factory. The second section focuses on a strike that broke out in 2004, and its consequences in terms of collective memory. Finally, the third section demonstrates how some images shared by workers and local community have evolved from negative to positive, in a context of economic crisis. For each of the phases of the history of the factory, this article highlights local, national and global factors that determine the frames of reference within which perceptions of work are built.

中文翻译：

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为意义而战。在新建汽车厂的代表和工作经验

摘要 本文通过对随着时间推移而演变的工业工作的表现形式，追溯位于意大利南部绿地的菲亚特工厂的历史。依靠我在梅尔菲和波坦察镇进行的人种学研究，我描述了在那里完成的工作的不同理解形式是如何相互对抗、影响和改变的。工厂从 1990 年代初到近年的历史分为三个主要阶段。第一部分显示，在工厂开业后的第一个十年中，外部和自产的作品表现受到广泛反对。第二部分侧重于 2004 年爆发的罢工及其对集体记忆的影响。最后，第三部分展示了在经济危机的背景下，工人和当地社区分享的一些形象如何从消极转变为积极。对于工厂历史的每个阶段，本文重点介绍了决定工作观念构建参考框架的地方、国家和全球因素。