This paper examines people’s privacy concerns, perceptions of social benefits, and acceptance of various COVID-19 control measures that harness location information using data collected through an online survey in the U.S. and South Korea. The results indicate that people have higher privacy concerns for methods that use more sensitive and private information. The results also reveal that people’s perceptions of social benefits are low when their privacy concerns are high, indicating a trade-off relationship between privacy concerns and perceived social benefits. Moreover, the acceptance by South Koreans for most mitigation methods is significantly higher than that by people in the U.S. Lastly, the regression results indicate that South Koreans (compared to people in the U.S.) and people with a stronger collectivist orientation tend to have higher acceptance for the control measures because they have lower privacy concerns and perceive greater social benefits for the measures. These findings advance our understanding of the important role of geographic context and culture as well as people’s experiences of the mitigation measures applied to control a previous pandemic.

中文翻译：

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对人们的隐私问题，社会利益的认知以及利用位置信息的COVID-19缓解措施的接受程度的研究：美国和韩国的比较研究

本文研究了人们对隐私的关注，对社会利益的理解以及对各种COVID-19控制措施的接受程度，这些措施利用在美国和韩国通过在线调查收集的数据来利用位置信息。结果表明，人们对使用更多敏感和私人信息的方法的隐私权关注更高。结果还表明，当人们对隐私的关注度很高时，他们对社会利益的感知就很低，这表明隐私关注度与感知的社会利益之间存在权衡关系。此外，韩国人对大多数缓解方法的接受程度明显高于美国人。最后，回归结果表明，韩国人（与美国人相比）），并且具有更强集体主义倾向的人往往对控制措施有更高的接受度，因为他们对隐私的关注度较低，并且对这些措施具有更大的社会效益。这些发现使我们进一步了解了地理环境和文化的重要作用，以及人们对于控制以前的大流行所采取的缓解措施的经验。