Abstract

This essay offers a reading of advertisements of wearable technologies, or prostheses, designed to enhance sexual pleasure and physical health in Tibbi Dunya Lahore, an Urdu-language medical periodical. It contrasts the conception of the body implicit in these advertisements with that of earlier medieval and early modern discourses on sex. This juxtaposition of historically disparate discourses renders visible the colonial transformations of sexual subjectivity that Urdu print advertising presents. By juxtaposing these medical advertisements with earlier medico-moral discourses, one can see a shift away from technologies of the self, directed at managing the interiority of desire, towards the consumption of ‘small technologies’ that exteriorise pleasure. This material suggests not only the mutual implication of ars erotica and scientia sexualis, but also the subversion of both by the commodification of pleasure.

抽象的

本文提供有关可穿戴技术或假肢广告的阅读，以提高Tibbi Dunya Lahore的性快感和身体健康，乌尔都语医学期刊。它与这些广告中隐含的身体概念与中世纪和现代的性爱早期话语形成鲜明对比。历史上不同的话语的并置使乌尔都语印刷广告呈现的性主观性的殖民转变可见。通过将这些医学广告与较早的医学道德论述并列，人们可以看到从自我技术（旨在管理欲望的内在性）转向消费化使愉悦性化的“小技术”。该材料不仅暗示了性爱和性科学的相互暗示，而且还暗示了通过愉悦性商品化对二者的颠覆。