ABSTRACT

The aim of the present study is to explore the role of tourism stakeholders in the sustainable degrowth of tourism, within the context of overtourism and destination governance. Data was gathered from document analysis and in-depth, face-to-face interviews with key tourism stakeholders in Istanbul, the most popular tourist destination in Turkey. A qualitative case study approach was adopted and content analysis was utilized as a data treatment technique. The results indicate that demarketing and applying “localhood” tourism activities are key drivers behind degrowth. Findings have also confirmed that degrowth is one solution in response to the concept of overtourism.

摘要

本研究的目的是在过度旅游和目的地治理的背景下，探索旅游业利益相关者在旅游业可持续衰退中的作用。数据是通过文件分析以及与土耳其最受欢迎的旅游目的地伊斯坦布尔的主要旅游利益相关者进行的深入面对面访谈而收集的。采用定性案例研究方法，并将内容分析用作数据处理技术。结果表明，去市场化和实施“本地化”旅游活动是造成人口减少的主要驱动力。研究结果还证实，应对过度旅游的概念之一是解口性。