Abstract In 2017 users on the 4chan messaging platform concocted a scheme to launder their white supremacist messaging into the mainstream racial discourse. The campaign, proclaiming “It’s Okay to be White,” traveled from 4chan to traditional media and onto social media platforms where the message’s merits were discussed and debated within the vernacular racial discourse happening online. In this qualitative analysis of YouTube videos, where the vloggers express support for the sentiment that “it’s okay to be white,” I find that the vloggers employ strategic engagement with certain frames of colorblindness while avoiding others. I find that the originators of the “it’s okay to be white” campaign were successful in laundering their message onto YouTube and that the vloggers who offer alternative, conservative perspectives on news, media, and pop culture deployed the same strategies of colorblind racetalk as did those who are recognized and self-proclaimed far-right white nationalists and members of the alt-right. This finding offers insight into how colorblindness is strategically produced to slip white supremacist messaging into political and pop culture discourses as a way to gain support for white supremacist ideologies.

中文翻译：

---

可以成为白人：通过色盲受害白人种族意识提高运动来清洗白人至上

摘要2017年，4chan消息传递平台上的用户制定了一种计划，将白人至上主义消息传递到主流种族话语中。这场宣扬“没事的白人”的运动从4chan到传统媒体，再到社交媒体平台，在社交媒体平台上，人们通过在线的白话种族讨论和讨论了信息的优点。在对YouTube视频进行的定性分析中，视频记录器表达了对“白色可以的感觉”的支持，我发现视频记录器对某些色盲帧采用了战略参与，同时又避免了其他色盲帧。我发现“没关系成为白人”广告系列的发起者成功地将其信息洗到了YouTube上，并且视频博客为新闻，媒体，流行文化和那些公认并自称为极右翼白人民族主义者和另类右翼成员的人一样，采用了色盲种族谈话的策略。这一发现提供了关于如何从战略上产生色盲以将白人至上主义者的信息打入政治和流行文化的见解的一种见识，以此来获得对白人至上主义者意识形态的支持。