ABSTRACT

Monasteries nowadays attract numerous visitors whose trips reflect varying levels of religious motivation. They witness varying consumption patterns when it comes to visitors’ shopping behaviour on their premises. Thus, building on the model of the tourist-pilgrim continuum, the research utilized both quantitative and qualitative methods to comprehend the consumer behaviour patterns of 184 foreign individuals who visited Kykkos Monastery on the island of Cyprus. The research findings provide further understanding of the tourist-pilgrim continuum by observing, among others, secularism/religious consumerism, souvenir value and the volume and structure of the purchased products.

摘要

如今，修道院吸引了众多游客，他们的旅行反映了不同程度的宗教动机。当涉及到访客在其场所的购物行为时，他们见证了不同的消费模式。因此，在旅游朝圣连续体模型的基础上，该研究利用定量和定性方法来理解访问塞浦路斯岛上 Kykkos 修道院的 184 名外国个人的消费者行为模式。研究结果通过观察世俗主义/宗教消费主义、纪念品价值以及所购买产品的数量和结构等，进一步了解游客-朝圣者的连续性。