ABSTRACT

This paper adds to previous conceptualisations of lifestyle entrepreneurship in tourism by framing the identity construction of such enterprises in terms of their ethical commitment to global issues, social and economic inequalities, and radical criticism of neoliberal capitalism. The study addresses a gap in the tourism studies literature which usually conceptualises entrepreneurs as either commercially oriented or lifestyle oriented. Such dichotomies do not easily accommodate entrepreneurs who are driven by a set of values associated with ‘doing good’. A linguistic narrative analysis – combined with features of structural narrative analysis – is used to reveal three prominent entrepreneurial identities among a group of values-based Italian entrepreneurs: the intellectual and educational, the professional and entrepreneurial, and the empathic ‘free speech’. These entrepreneurial identities challenge several assumptions about entrepreneurship in small non-commercially oriented tourism firms, thereby revealing some key theoretical and practical insights.

摘要

本文通过构建此类企业对全球问题的道德承诺、社会和经济不平等以及对新自由主义资本主义的激进批评的身份建构，增加了先前关于旅游业生活方式创业的概念。该研究解决了旅游研究文献中的空白，该文献通常将企业家概念化为商业导向或生活方式导向。这种二分法不容易适应那些受一系列与“行善”相关的价值观驱动的企业家。语言叙事分析——结合结构叙事分析的特征——被用来揭示一群以价值观为基础的意大利企业家的三个突出的企业家身份：知识和教育，专业和创业，和善解人意的“言论自由”。这些企业家身份挑战了关于非商业导向的小型旅游公司企业家精神的几个假设，从而揭示了一些关键的理论和实践见解。